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News
for Automotive Tool and Equipment Professionals
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October
2013
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ETI
Exclusives
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 Meet New
ETI Member Induction Innovations Inc.
By Bob Chabot
We’re
all somewhat familiar with the larger-sized member companies in the
Equipment and Tool Institute. But the majority of ETI memberships are
smaller companies. Recently, I visited with Tom and Steve Gough, father
and son co-owners of Induction Innovations Inc. In addition to learning
what products and services their company provided, I was curious about
what made them unique, why they were drawn to join ETI, and especially
how membership had benefited them so far. Read more
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Monetizing
Telematics
by Charlie Gorman
 Everyone
knows that vehicle telematics is on its way to be one of the most
significant technologies to hit the automotive industry in a very long
time. And, everyone knows that they need to be involved somehow,
but are not clear what that means. It seems that there is no
shortage of experts who claim to know the end game, but are struggling
to figure out the first steps. The future market for telematics
products is huge and yet everyone currently involved is struggling to
find that magic combination of telematics goodies that makes consumers
line up as if it were a new i-phone.
I have watched presentation after presentation where the speaker
proclaims, with incredible confidence, to know what motorists want, but
then cannot make a business case for implementation. Either his
or her idea is technically too difficult and expensive to accomplish,
or research has shown that motorists are not willing to pay for it.
So monetizing telematics has become an important subject in
itself. In some ways it may be the most important topic because
without a free enterprise engine to power it, telematics is not going
to go anywhere. Read More
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Messages
From ETI Leadership
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 President's
Message
Ben Johnson - Mitchell 1
It is
hard to believe we’re now entering Q4 of 2013. Your trade
association and a wonderful group of volunteer leadership continues to
do an outstanding job representing your interests as we work together
to insure the vehicles of today (and tomorrow) can be maintained
effectively.
If you haven’t already, make sure to mark your calendars for this
year’s Winter Tech Week. ETI is working with each OE to insure
you get the timely, useful information you need to develop and execute
on your product plans. And ToolTech 2014 will be upon us before
we know it. Look for a lot of news coming up on that event, which
is well positioned to surpass even this year’s as the best ToolTech
ever!
We continue our leadership position in the newly formed Telematics Task
Force. This initiative, as I have reported previously, could
represent one of the single largest opportunities for the service
industry. It could also prove to be a major challenge for the
aftermarket service industry – it is up to us as an industry to
determine how we address it. Some of your ETI leadership
will be meeting with a global consortium of trade associations in
October in Washington D.C. where we will continue to explore the best
approach for the future which secures the OE’s valuable IP, yet allows
all stakeholders in the vehicle service value chain help keep our
customer’s vehicles maintained properly.
And while all that’s going on, we’re officially in “trade show
season”. I hope to see many of you at the upcoming ASRW show and
of course at the AAPEX/SEMA shows. And as always, let us know
what else we could be doing as an association to keep our industry
moving!
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 ETI Activity Update
Charlie
Gorman - ETI
Autumn is a very busy time in our industry, but this year seems
especially busy. There are the usual trade fairs to attend of
course, Winter Tech week is fast approaching, planning for ToolTech is
well underway and there are several special projects in the
works. I'd like to take this opportunity to update you on what's
going on here at ETI. Click on any one of the following topics to
learn more about what staff and ETI volunteers are up to and how you
can help.
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 New For
ToolTech 2014: Meet the Press at ToolTech,
April 28 – May 1 in Sonoma, California
Jessie Korosec - ETI
Meet the Press at ToolTech brings ETI member companies and key media
sources from the automotive aftermarket together for press conferences,
where ETI member companies can present and discuss new products that
can be featured in a future editorial article.
ETI member companies will have a pre-scheduled time to hold a press
conference with editorial media sources to introduce their new products
or services and describe what they do, explain their features and
benefits, and what sets them apart from what is currently available
today. Read more
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Industry
Insights
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Verizon
Chasing Insurance Telematics Gold
Carol
Wilson, Editor-at-Large, Light Reading
Verizon Enterprise Solutions wants to put insurance companies in the
driving seat when it comes to selling advanced in-car services to
users, but may be facing an uphill battle to convince the industry to
go its way.
Speaking at last week's Insurance Telematics event in Chicago, George
Ayers, VP of global sales for Verizon Telematics, said that offering
services such as automatic roadside assistance, vehicle location,
driving diagnostics, geo-fencing, and automated maintenance enables
insurers to develop deeper and more positive relationships with their
customers. By contrast, Ayers said, UBI is just another form of price
competition, in which insurance companies use telematics devices
installed in vehicles -- often temporarily -- to deliver insurance
price cuts to safer drivers. Read more
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 MEMA
Announces New President And CEO
Aftermarket News
RESEARCH
TRIANGLE PARK, N.C. – The Board of Directors of the Motor &
Equipment Manufacturers Association (MEMA) today announced the
appointment of Steve Handschuh as the association’s new president and
CEO, effective Tuesday, Oct. 1. On that same date, current President
and CEO Bob McKenna will become president emeritus of MEMA until his
retirement on Jan. 10, 2014.
In his new role at MEMA, Handschuh will direct the operations of the
association, its Washington, D.C., office and its market segment
associations: AASA, HDMA, MERA and OESA. An automotive aftermarket
industry veteran of more than 35 years, Handschuh worked for NAPA Auto
Parts/Genuine Parts Co. for 18 years, including serving as NAPA
president from 1998 to 2004. Handschuh later served as senior vice
president, commercial, at AutoZone. He began his career as an outside
salesman for Mighty Auto Parts, where he rose to the position of vice
president, sales and marketing. Read more
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 Metaio
and Volkswagen announce MARTA augmented reality service support for new
XL1 concept car
Metaio Press Release
Munich & Wolfsburg, 30 September 2013 – Today’s vehicles like the
XL1 are characterized by continually growing complexity. This means
that service employees will need more extensive support in servicing
new vehicles and their innovative functions. The XL1 is a technological
front runner – not only in its lightweight design, aerodynamics and
state-of-the-art drive technology, but in the service area as well. The
MARTA project is being presented at the InsideAR Conference, the
world's largest Augmented Reality conference in Munich on the 11th of
October 2013 by Prof. Dr. Werner Schreiber, Head of Volkswagen Group
Research. Read More
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Industry
Events
SEMA/ASIA Show 2013. November 5-8, 2013. Las Vegas Convention Center,
Las Vegas, Nevada, USA. www.sema.org
AAPEX 2013. November 5-7, 2013. Sands Expo Convention Center, Las
Vegas, Nevada, USA. www.aapexshow.com
Auto TECH expo 2014. April 3-5, 2014. Chicago Hyatt Regency O'Hare. www.autotechexpo.net
Global Automotive Aftermarket Symposium. 520-5/21/14. Hyatt Regency
O'Hare, Rosemont, Illinois, USA. www.globalsymposium.org
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Business
Buzz
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The
Deepest Source of Motivation
By Geoffrey James, Inc Magazine
Forget the carrot and stick. Motivation and innovation come from a
desire to help.
For decades, bosses have assumed that the best way to motivate workers
is by promising financial gain and threatening financial loss. With one
hand they dangle a carrot of more pay while brandishing in the other,
the stick of "get to work or you're fired."
However, according to a recent article in the New York Times, research
in organizational psychology strongly suggests that people are more
innovative and more successful when motivated by a desire to help other
people. Read more
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10 Ways
to Motivate Anyone
By Geil Browning, Inc Magazine
Understand
the unique brain and personality types of your employees to keep them
invested in work. You'll see amazing results. In a nutshell, you should
hire bright, energetic, innovative employees. Then offer them the right
incentives--the ones that will impact their personal brain and
personality types--to keep them mentally and emotionally invested in
doing their best. Read more
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The
Motivated Mind: Where Our Passion & Creativity Comes From
By Malini Mohana, PsychCentral
Is there a secret to greatness? Is there an underlying feature that
laces the success of all the most prominent people in history? The
answer is simple: yes. It is called passion. Read more
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Call
for Articles
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ETI
invites all of its members to submit articles on their company,
products and services for inclusion in our ETI Industry Update. This is
your opportunity to highlight who you are and what you do, and get some
free PR in the process. In addition we are always looking for articles
of interest to our Members. If you can write a short article, please
look at our submission guidelines here or email Trisha at ETI.
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